Founded in 2016 by Erika Ramirez, ILY began as a digital magazine exploring how love is expressed today.

What started as an editorial inquiry has since evolved into a creative studio and brand that continues to ask: What does love want to become?

Origin

ILY is an interdisciplinary studio and brand that explores love as a form, a feeling, and a practice.

We create emotionally intelligent work that invites reflection, connection, and expression.

From storytelling to strategy, we partner with brands to develop resonant experiences across multiple mediums — including original series, editorial content, in-person activations, and campaigns that move people.

Practice

We partner with brands to create what moves people.

From concept to execution, we help mission-aligned brands tell stories that resonate.

We specialize in original multimedia series, cross-platform campaigns, and activations that explore connection — deepening trust, sparking dialogue, and staying with people long after.

Past partners include MOTOWN Records, TIDAL, The Ringer, ELLE, and more.

Collaboration

Two people looking at artwork on a white gallery wall, one artwork features a drawing of a wolf and the other artworks are colorful text pieces.