For the hopeless romantics,
the almost-believers, and the ones quietly hoping to be proven wrong.
ful
ILY is an interdisciplinary studio, brand, and creative container exploring love as form, feeling, and practice.
It began as a magazine.
Now, it’s a space for slow, intentional work—an ongoing exploration into how we express love.
Every project is rooted in the question: What does love want to become?
This is where love becomes language.
This is where love becomes language.
Studio
Where ideas take shape — research, narrative development, and independent work.
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Where inquiry begins — emotional inquiry, research, and idea incubation.
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Where form finds feeling — writing, design, collaboration, or experimentation.
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Where ideas open outward — ready to be felt, shared, and lived through print, experience, or collaborative expression.
Brand
Where creation becomes connection — collaborations, experiments, and shared work.
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Where the spark begins — creative direction, conceptualizing, strategy, and story development.
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Where ideas come to life — original multimedia series, editorial content, hosting, creative direction, and campaigns.
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Where the work deepens its reach — audience engagement, community building, experiential activations, and ongoing storytelling.
Archive
Archive
Dive into our editorial archive — digital cover stories, editor’s letters, interviews, playlists, and original video series that trace the early heartbeat of ILY.
✦ open a love note